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    Welcome to the True North Institute

    Doug Baker & Bill George

Powerful Stategies for Personal and Leadership Development


The True North Groups Institute

We believe that self-awareness is the foundation of all successful leadership development. Leaders in organizations. In communities. In society and families.

We believe that small groups are a powerful way of developing self-awareness.

The True North Institute fosters True North Groups within organizations and among individuals.  Let us help you leverage the power of True North Groups.



"We believe there is a unique role for personal, intimate groups that differs from the multitude of groups formed for specific purposes. By providing a safe place for deep, intimate discussions about life's most challenging questions, True North Groups enable us to become fully human and more truly alive, awakening to the enormous possibilities within each of us."

Doug Baker and Bill George, 
True North Groups: A Powerful Path to Personal and Leadership Development

“The notion that you can develop yourself alone is false.  We need the intimacy of a small group and the feedback to create a mirror to reflect where we’re at. When you try to do it alone, you don’t have the opportunity for reflection that happens in a small group. You can look inside yourself in a different way because you have individuals around that you can learn from. It’s so much different than a book club." 

- Maureen S, owner of healthcare strategic planning company and current group member

Kare11 News Interview with Bill George and Doug Baker

Co-authors of True North Groups Institute: A Powerful Path to Personal and Leadership Development

Presidents of True North Groups Institute

September 14, 2011